Our Story

"My career in sales began in my home town of Indianapolis, where a friend of mine got me an entry level sales job with a roofing company. I had no knowledge of roofs or construction and no experience in sales other than a retail, summer job I worked at a bicycle store.

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Initially, as a twenty year old from a lower middle class family and zero financial literacy, the gig sounded too good to be true. But it turns out that saying isn't always valid. My job was to go around door to door in the areas that got hit by a recent hail storm and provide free roof inspections, have the homeowner file a claim if there was roof damage, and get them to sign a contract.

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My background in sales was nil, outside of a retail, summer job I had working at a bicycle store. Construction, roofing, and contracting I hadn't a clue about either, let alone the insurance claim process. Young and eager with dollar signs in my eyes from stories of fat commission checks I hit the streets and generated my first million in sales completely from door knocking and getting referrals.

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The roofing and storm restoration industry would take me to Florida where the insurance companies paid out more and the storms hit more frequently. I started with a small roofing company where I matched their previous years' revenue in my first two months and quickly was promoted to be their first sales manager and we would triple in size and revenue over the course of my first year.

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I found myself a passion, not only in making big commission checks, but also training and showing the ropes to new sales reps. Showing people, like myself, that some things that sound "too good to be true" are just as opportunitistic as they sound and that the potential for growth not only in a career in sales but as an individual is limitless.

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As a sales manager, I eventually hit a wall when it came to door knocking and generating referrals. It started becoming more time consuming then I wanted it to be, how could I generate more business or higher ticket clients with less effort and less wasted time?

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I began reaching out to different marketing companies, I tried to gather as much information from them about what they "actually" do. Most them seemed to just be selling canned air. We ended up hiring a marketing company, that was in fact not what they hyped it up to be and too good to be true. I knew there was truth in what they did, but if you want to do something right, sometimes you just have to do it yourself.

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It became an obsession and I found out all the "hacks" and tricks to online marketing and effective, targeted advertising. I had met a newly licensed roofing contractor, and we came up with an agreement for his new business to be my "experiment" for this and I helped build this company from the ground up - branding, logos, website, recruiting and training, and handled all their marketing and advertising.

 

This company only had put on about one roof a month prior to hiring me and within the first year we went from that to 3-4 roofs per week. Expecting residuals for years to come on the business I had essentially built for the owner, instead greed would turn into a multi year legal battle and his company going from millions a year in revenue to completely falling apart without my leadership. I was heart broken, not only for myself, but I watched as the greed of that company rob sales reps and employees that trusted me and the company.

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A hard lesson learned, but that lesson would become the solution that I created - Harmonic International. I figured it out, online marketing and sales hacking, from the ground up with my "experiment" in that roofing company. While I had thought about getting my own general contractors license and starting my own roofing company, instead I would focus on my niche of helping other contractors with their marketing and sales while also creating a platform for my sales reps to be successful and work for a company with limitless growth.

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The values I built this company on come from the laws of Karma, you reap what you sow. When you create systems, whether it be sales, marketing, or whatever, the more constructive you make it for all parties, the more successful it will be and the more longevity that system will have. When greed and falacies overtake the vehicle, it ends up crashing eventually and people get hurt. 

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Our services of marketing, websites, sales training, etc. are just the tools we use. The actual service we are providing is a vehicle to increase your company's revenue and in effect improve the lives of the people that operate within it. A constructive, symbiotic relationship between my company and yours."