What do we do?
Harmonic doesn't create your average static website. We create websites that get used, that generate traffic, capture data, and of course showcase your unique value as a business or organization. We monitor and track data analytics to make changes and optimize your website's ranking with the big guys like Google. We combine this with managing your reputation and reviews online, creating a notoriety that attracts more prospects and makes you a problem for your competition. We are not a service, but a PARTNER to help your business grow.
Website Design & Development
I'm sure you've spoken to marketing or website companies in the past, maybe even worked with a few. So what makes our websites different?
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Sure we can showcase your business, make your website look kick ass, and highlight your unique value as an organization, but what else can we do?
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We consult with you and discuss multiple strategies of actually getting your website USED! Your website now may look great, but is it being used?
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Whether we create a portal for employees to log in, submit information or manage accounts from within your website or we create a submission page for your existing clients to make decisions, what we are doing is creating a dynamic website that is being used by your company and your clients. Not just a static page showcasing your business.
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And with more traffic comes that SEO. It's not just about making sure the key words are being tracked and monitored and comparing with your competition but it's about generating more organic traffic and with that traffic will come an increase in your visability compared to your competition.
Reputation Management
We get it, sometimes your prospects don't even look at your website. Let's say you have a roofing company and there's a prospect out there who just got a letter from his insurance saying he needs to replace his roof and he's now looking for a cash bid.
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Straight to Google, "roofers near me" and scrolls through the first few options. He can't even see a website but what does he see? He sees those reviews. Let's say there's a company with 338 reviews and 4.5/5 stars, one with 132 reviews and 4.9/5 stars, and one with 3 reviews and a 3.5/5.
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This prospect isn't even going to check out the company's website with 3 reviews. Even if they were 3 five star reviews, there's not enough traction there to draw that prospect in to check your company out.
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This is why we pair our website development services with reputation and review management in all of our subscription based services. Because your reputation and reviews on the search engines of the big guys like Google are arguably just as, if not more, important than your website.
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Let's get your site climbing the rankings to your competitors, and draw them to that exceptional website after they've seen your reviews.
Social Media Campaigns
Probably the greatest tool of the twenty-first century is social media. Sure, it breeds a lot of negativity, but it can also be used as a tool to generate more clients, showcase your business, and geotarget clients specifically.
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Whether we are coming out to your organization and creating the content for you or we are consulting and keeping you accountable for creating more content yourself, our goal is to showcase your business and then use the content and videos on your website and social media.
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We then can use the content and paid advertising campaigns of companies like Facebook/Meta and Youtube to geotarget your specific audience.
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Videos, videos, videos. Whether it's a video testimonial or a showcase of your office and team, videos are so so so important when it comes to creating content on social media.
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Anybody can get reveiws, but a video testimonial? That's something that a prospect will respect.
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A picture of your job site with a phone number and maybe your logo? Sure that's fine, but how about a short video of work throughout the job from start to finish.
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We consult with you and create brilliant ideas to showcase and use content creation and social media to build your brand and get you clients.